Posted on September 16, 2008 by Robert

The buzz marketing is very attractive since the goal is to make marketing without spending a cent. In the traditional marketing, you have to spend a lot of money to make advertisings in TV, to put a classified ad in news paper… With the buzz marketing, you will be able to put life in your advertisings giving them a bigger impact more than 500 or 1000 times than the traditional marketing. How to do it ?
- First you have to create an emotion (love, hate, happiness…), for that you have to decide which kind of emotion you want your customers to feel according to your advertising goal.
- Create a surprising and stunning advertising, if you want people remind you, you have to do something very different that nobody has been seen before.
- Tell a story, dont think it is just to promote your product, you have to tell a story with your product.
- Authorize to share, to download and to integrate on the blog or web site of your customers.
- Connect with your customers, normally when someone get impacted by your advertising, he/she will always let a comment, dont hesitate to answer to the comment or to share an opinion with them.
- And the last tips, never block the access, when your advertising get famous, dont limit the download or to put a price, since it was free, it should be free.