AdSense Pros and Cons

If your side income comes from a website, you’ve probably heard of Google Adsense. Do you have Google ads on your site?

Darren Rowse of ProBlogger talks about all the great reasons to use AdSense (set it and forget it, good for any traffic level, no need to promote your site and seek out advertisers, etc.) and then all the reasons why not to use it (AdSense gets a cut, loss of revenue from other possible advertisers who see AdSense on your site, etc.)

He makes some good points about AdSense versus finding your own advertisers, but personally I like how easy AdSense is. Putting the code on your site is just a few moments of work, and then you have a passive income stream indefinately. For small blogs, it may be an income trickle, and it make take quite a while to reach the $100 minimum payout, but it’s still essentially passive income.

What do you think? Are you using AdSense?

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