Posted on December 06, 2007 by Monetizing Your Blog

AllGraphicDesign has a list of 120 things freelancers can do for self-promotion. It’s geared from graphic designers, so some of the tips won’t be applicable to everyone. Here’s one that all freelancers should be doing — get your own website and spread that link around!

(39) Run Your Own Web Site.
Your web site can be your best friend when running a business. It is essential (if you ask me). Make sure to utilize SEO tactics … i.e.

Domain Name with Keywords – Try to purchase a domain name that has your number one keyword in it…such as flyergraphicdesign.com … just don’t be spammy about it.
Search Engines Like Text – Flash sites are beautiful but search engines like text more than images. Try to utilize a design that considers both SEO and beauty.
Use Meta Tags – Meta Title, Meta Description, and Meta Keywords. Meta Title is the most important.
Utilize Header Tags – Use header tags in your content to emphasize the important headers within your articles.
Create Great Content – It is important to also make sure that some of your most important keywords are within your articles. However, you must place these keywords naturally within the article. You aren’t trying to be scammy about it, you just need to make sure that the search engines can recognize your article for what it is.
Add Social Bookmarking Buttons – Add social bookmarking buttons such as digg and stumbleupon to your articles. Here is a large list of social bookmarking buttons and widgets.
Add Your Site to Search Engines & Directories – Add your blog to blog directories as well as search engines.

And once you have a website:

(48) Improve Your Content
Don×?Tt have content for content×?Ts sake. There×?Ts been a big push recently to get as much content as possible on websites so that search engines see keywords in that content. But as users get savvier about the web, they are getting increasingly interested in the quality of content. No one is going to spread the word about content that is bad.

(49) Implement Social Bookmarking and Social Networking Tactics (Of Course)
What better way to spread the word about your work than through sites that are specifically designed for users to spread the word about what they like. Make the most of social bookmarking by getting your content on the best, most appropriate, sites on a regular basis through a targeted social bookmarking campaign. If enough people pick up on your content through these tools, you can see viral success just from this alone. I wrote an article on ×??Boosting Your Traffic Through Social Networking Sites×?T and Here is and article on ‘Tips for Viral Success’ that should help you if you want further help on this topic. Here is a huge list of social networking and bookmarking sites. Make sure to place social bookmarking buttons on all of your pages, especially on your articles. Here is a large list of social bookmarking buttons and widgets.

(50) Placing ‘Invite Friends’ or ‘Send Article to Friends’ Buttons on Your Web Site.
At the minimum, you should place an ‘Invite Friends’ button to your web site’s front page. However, it would work really well if you placed a ‘Send article to friends’ button on all of your article pages as well.

I think my favorite tip is this one:

(16) Is it a Business Card or a Coupon Code?
Instead of leaving all of that white space on the back of your business card, why not place a coupon for your services?

I know I’m more likely to hang on to a coupon than a business card. What’s your best tip for promoting your side business?

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