Moving mattresses for $$$ - What is your profit margin going to be and where does it come from?

Some good reminders in this article about chosing a proven business model that has a known good fundamental metric for most businesses: Profit margin. I mean, who really wants to sell matresses anyways. But, they are apparently quite profitable. And, at the end of the day, without profit, a business had better be helping people and be a Non-Profit, otherwise it may as well close the doors and send everyone home.

Entrepreneurs often look for things like huge market potential, first mover advantage, network effects, etc. But don’t ignore the success potential of business ideas that are simple to run and make a lot of money. It is a great first step on the ladder of entrepreneurship.

Read the article: Businesspundit: Entrepreneurial Strategies: High Margins Known Models

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